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Malibu, home of sun, surf, celebrities... and MLO. Where "casual luxury" is a lifestyle and "exclusive" is reflected in everything from the multi-million dollar beach homes to the famous beaches and their surf spots.  This is the story of Malibu artist, David Ashwell, and how his habit of wiping his paint brush on his jeans turned into a one-of-a-kind casual luxury product. 

David Ashwell's paintings can be found on the walls of famous Malibu homes, restaurants, institutions and even on some famous Malibu bodies!  

As an artist, he has a habit of wiping his brush on his jeans before applying paint to his canvas.  Walking around Malibu he was surprised by the number of people who would stop him to ask where they could get jeans like his.  When his wife asked him to "paint" her a pair he began to wonder about the commercial possibilities.  He knew little about marketing jeans and less about making them.  So it seemed like a gift when a friend arrived at his home to check out some of his paintings.  She saw his jeans and having grown up in the fashion industry in Italy loved them-and the idea was born.

With his friend's help, David showed his idea to Italian designer, Riccardo Montanari. Well known in the denim world, Riccardo was one of  the originators of stonewash jeans in the '80's. He immediately loved it but cautioned that the fit must be perfect. Then he set out designing a casual luxury collection with beautiful, soft demin and an amazing fit.  David set about thinking of a name.

Inspired by 27 miles of stunning coastline, scenery and luxury homes, David certainly knew the name Malibu is associated with surfing, affluence and relaxed beach living. He had noticed graffiti on a local wall. You see it near the beaches all over Malibu, usually scrawled in chalk as MLO - Malibu Locals Only - he knew it was right from the first time he saw it.  And the brand was born.

Great care and attention is taken to the details on each pair of jeans.  Some clients request paint one whole leg--others just a touch below the left cheek! Measurements are taken to make sure that the fit is made to order and clients get exclusive one-of-a-kind jeans that fit both their casual luxury lifestyle and their bodies!  Real works of art!

               

To find out more about how to order your one-of-a-kind exclusive signed MLO jeans, email us at mlo@jeans.com


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