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Lucien Etori - Jean-ious Featured Editor Lucien Etori is what used to be commonly referred to as a ‘Gentleman of Leisure’. A man who keenly enjoys gallivanting across the world wearing either his wide-brimmed Brand Consultant hat or jaunty international DJ (vinyl only please!) cape in the pursuit of originality, creativity and quite stylish things; he is also a little obsessive about his jeans, and by a little we mean “pathologically”.

This month, he expounds on the structure and dynamics of his denim collection as well as why he will now only wear jeans from Japanese brands. Kanpai!
   
Don't Put a Premium on Premium
Lucien Etori
Premium comes in different forms, shapes and price points. Levi's has both Premium and Ultra-Premium jeanswear lines for example. And "Super Premium" has been so over used as to become almost meaningless (or simply synonymous with "retails for over $100"). I am not fooled by this and other transparently self-serving designations. All talk. Obviously. 
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Big in Japan
Lucien Etori
Japanese DenimI will be the first to admit my denim collection is not the most outrageous by any stretch. I "only" have about 80 pairs of jeans total. Of those 80, what I like to call my starting rotation numbers about 10, and of those 10 I am most likely to be wearing one specific pair (the 'quarterback') 95% of the time and splitting time for the other nine as the occasions warrants. 
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Life Through Indigo-Colored Glasses
Lucien Etori
It starts innocently enough. It always does. Hip-Hop -- of which I used to be quite the aficionado and connoisseur for a good chunk of the 80s/90s -- has always had a ravenous appetite for the latest and most gratuitously expensive. Indeed it still consumes/discards brands at breathtaking velocity and played a prominent directional role initially. Seeing all my favorite groups swaddled in Girbaud or Guess in videos created quite the longing. 
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