My Personal Relationship With Jeans
- Laura Simak

Ever since I was small, I vividly remember jeans playing a pivotal role in my life. Being born in the mid 70’s, I have scrapbooks full of pictures of my beautiful mother and I, both in amazing matching bell bottom jeans. I wore those jeans with such pride and rightfully so – they defined the unique style of that era.

Then came the 80’s. At this point, I was conscious of my style and got such satisfaction out of being a little trendsetter. I would try my hardest to find pinstriped jeans in the most unusual colors, jeans with acid washing that looked like my mom accidentally dropped bleach on them in the washing process, jeans with zippers at the ankles, jeans printed with flowers or designs. As long as I had the latest-and-greatest in jean fashion, I was happy. And I started to associate with brands too…. Jordache, the Gap, Z Cavaricci, and of course, GUESS.

It was the early 90’s and I clearly remember saving up every penny I had to buy a pair of $80. GUESS jeans, complete with patches on the thighs, a big “G” ironed on the butt, and of course that little upside down GUESS logo that everyone came to recognize as the symbol of the coolest and most fashionable jean. I wore that pair until they were almost unrecognizable.

As the late 90’s and 2000’s rolled around, I was making more money and developing even loftier taste in jeans. They were part of my daily uniform. I was able to dress them up with heels and a nice shirt for work and dress them down with a t-shirt and flip-flops for casual times. I invested in Diesel, Sevens, Joe’s, Citizens of Humanity, True Religion, Rock and Republic, and typically build my wardrobe for the day around which pair I happen to be wearing. I gaze at the celebrity clientele who come into my gallery and scour the shelves at the boutiques in town to find my next purchase. I don’t even flinch at spending $200+ on an amazing pair of jeans because our relationship is, and always will be, one of my most important.

About Laura Simak

"Although my professional life has taken me through many different twists and turns, I always seem to keep my true passions near and dear to my heart…writing, spending time in nature, being part of a creative process, good food and, of course, fashion." - Laura Simak

Laura Simak received a BS in Journalism from Northern Arizona University in ’97. After struggling to make a living writing in a small mountain town, she headed back to her hometown of Chicago where she worked at both the Field Museum of Chicago and at Amurol Confections - a division of Wrigley's - where she conducted kids product taste testing and packaging assessment research.

Finally college loans kicked in and she took a full time job with Millward Brown, an international market research and consulting company. She got transferred to Los Angeles in 2001 and worked with a wide variety of clients, including HP, Adobe, Newcastle Brown Ale and Levi’s Jeans. Last year, Laura left Millward Brown and headed out east to work for TideWatch Partners, a small research and consulting company, as Director of Client Services.
The cold east coast winters proved to be too much for her to handle, so Laura is now back in LA and doing something she truly loves – marketing and PR for an amazing British furniture designer named William Emmerson at his posh West Hollywood gallery, Emmerson Troop.

Laura’s diverse background has allowed her to write for newspapers and blogs, to write detailed client proposals and executive level reports, and press releases and correspondence with major magazines worldwide – all while keeping a personal journal to chronicle her life’s crazy adventures.

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