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With a keen eye for trends and how to wear them, Cookie Johnson despaired over the lack of premium denim for women with a figure like hers, fit but curvy. "I couldnt find jeans to fit my body type," she explains. "It frustrated me to try on every pair in the store and leave with nothing." Over the years Johnson realized that her testimony was one of many women. So, instead of waiting for a brand to appear that would fill the void, she decided to create one. Call it fashion kismet. Johnson started her search for the perfect business partner at the top; and she didn't have to look far. A mutual friend introduced her to denim legend Michael Glasser, the mastermind behind Seven for all Mankind, Citizens of Humanity and current owner of Rich & Skinny. Through his own blue jean journey, Glasser, too, had uncovered this missing market for the woman who wants a designer look, but doesn't fit into the standard, slim cut of premium jeans. A few meetings later and Cj by Cookie Johnson answered that demand: a new premium denim line embracing real bodies in both fit and style.