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Denim of Virtue is a California-based premium denim company inspired by the finer things in life. Known for its detailed craftsmanship, we create timeless pieces for all occasions from fine dining to even house barbeques. Thus, Denim of Virtue jeans has become a staple item in everyones closet. All styles derive from the principles of Virtue on the notion that it brings love, justice, value, quality, innocence, kindness, hope, and character. Denim of Virtue believes that through Virtue one can emerge into the world of finer things. Through the goodness in ones heart, follows the finer things in life, says Denim of Virtue. Our primary objective is to find a balance between sexy and classy. Fit, detail craftsmanship, quality, and even production are all perfected in Los Angeles California, which is the birthplace of premium denim. Always focusing on new designs and creativity, Denim of Virtue, continues to touch the minds of denim lovers. So how do you wear your Virtue??