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 AD SPECS  

ACCEPTABLE FILE FORMATS

Animated GIF, JPEG, SWF*: Must be RGB and 72 dpi.

*SWF SPECIFICATIONS

Submit the original working file (FLA), the final exported Shockwave Flash file (SWF), and an exported animated GIF. The SWF and GIF must be no more than 30k each in file size. This may mean you will have to simplify the animation to ensure the GIF is 30k. Preferred Flash frame rate is 12 frames per second. Flash animations may not contain music or sound effects. All text used in the FLA file must be converted to shapes prior to submitting. The entire area of the Flash animation must be covered by a button inking to your Sitelet, or if you do not have a Sitelet, you may link to your company’s website. No other interactivity is allowed.

BORDER

Ads that feature a white background must have a minimum 1-pixel border to differentiate ad from editorial content.

FILE SIZE REQUIREMENT

Banner and tile ads can be no more than 30k in size. Display and skyscraper ads can be no more than 50k in size.

LINK

When submitting the animated GIF or JPEG file, please specify where your banner should link. If no link is given, your ad will link to your Sitelet. See SWF Specifications above for linking your Flash banner.TIPS
Feature a Call to Action button, such as a “Click Here” to encourage users to click on your ad.Keep the animation short. Many studies show you have less than 10 seconds to grab a user’s attention; make sure you get your message and Call to Action across in those first few seconds.Keep the copy short and simple.If the purpose of your ad campaign is to build your brand, it is advisable to include both your logo and website address.To keep to the maximum file size limit, you may have to simplify the animation and optimize and limit the number of colors used.

AD SUBMISSION

E-mail
ads@jeans.com
To prevent file corruption, always use Stuffit, Zip, or any Macintosh self-extraction format. Include in the subject line of your e-mail the following tagline: “Name of Advertiser/Web Advertising.”

QUESTIONS?
E-mail us at ads@jeans.com.


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