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Daniella Clarke, creator of denim line Frankie B., world famous for popularizing the shocking “how low can you go” hip hugger, is truly living the Los Angeles fairy tale. Swept off her feet at just sweet 16 by former Guns N’ Roses guitarist Gilby Clarke, the two married and had a daughter, Frankie, who would later be immortalized when her mom started a denim line in 1998 and named it after her wee one.
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Daniella Clarke, creator of denim line Frankie B., world famous for popularizing the shocking “how low can you go” hip hugger, is truly living the Los Angeles fairy tale. Swept off her feet at just sweet 16 by former Guns N’ Roses guitarist Gilby Clarke, the two married and had a daughter, Frankie, who would later be immortalized when her mom started a denim line in 1998 and named it after her wee one. The origins of the line took root a few decades ago when Clarke was always cutting and resewing her own jeans to fit her killer bod to achieve a more ’70s sexy look. She would often fashion her new creations after a pair of her favorite Dittos jeans that a friend borrowed and never returned. A huge denim line in the late ’70s and early ’80s, Dittos had a saddleback stitch and came in a Crayola box assortment of colors. “I was obsessed with them,” says Clarke. “I used to beg my mom whenever a new color came out.” In a full circle moment, Dittos recently contacted Clarke and told her she would be the perfect person to resurrect the line, and of course she jumped at the chance. Although Clarke often sports the widelegged Dittos, she says her favorites are still her Frankie B. boot cuts. “My boot cuts are my O.G.,” she laughs. This is quite a distinction, as Clarke’s closet boasts more than 300 pairs of jeans that she puts on a rotation. It’s not just jeans for Clarke though, she is an avid collector of vintage frocks and every weekend she drives down the hill from her gorgeous house and browses the racks for design inspirations at her secret spot, Revival on Ventura Boulevard. But the weekend work stops there. When Clarke is at home she doesn’t talk on the phone or craft work e-mails. “I like to be at home when I’m home,” she says, adding that she works at her office five days a week and travels often. She also enjoys spending time just hanging with her hubby and 14-year-old daughter, who also happens to be a rock star in training. Frankie plays guitar in her own band called Sweet Gone Sour.

 



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