Every day is an adventure in the world of MEK. Launched in Spring/Summer 2006, MEK Denim is designed with fine quality denim, tailored for excellent fits, and processed with innovative wash treatments and distressing. MEK which is the phonetic pronunciation of a character inscribed in the logo meaning "Pulse" is befitting in that it translates the vitality of cosmopolitan capitals such as New York, Paris, or London, to distant destinations including Oaxaca, Capetown, or Easter Island into a recognizable style that is stamped with fine hand-crafted detailing and unique signature touches. Every pair of MEK denim is engineered for durability and lavished with glamour. With hand-stitched side seams to signature embroidered "M" pockets, MEK Denim transforms from day-to-evening and from casual to chic...it's a way of life, it's MEK Denim.