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William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by business partners Justin Timberlake and Trace Ayala in 2005. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide.
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CELEBRITY SEEN
Paris Hilton in William Rast jeans. Jessica Simpson, Kate Hudson and Jessica Biel all enjoy William Rast jeans.


William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by business partners Justin Timberlake and Trace Ayala in 2005. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide.

 



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  • about Jeans.com

  • The ultimate experience.

  • At Jeans.com our buyers look first for quality as defined by the material, the cut, the fit and the finishing of the denim fabric. We do fittings and work very closely with the brands to ensure the best possible fit.